Absorbing 2025: Habitat Leaders Share Insights on What’s Next for Multifamily

As the multifamily industry navigates evolving market conditions, shifting renter expectations, and rapid technological change, thoughtful leadership and adaptability are more important than ever. In Absorbing 2025, published by the National Apartment Association, industry leaders—including Habitat’s own Charlton Hamer and Jessica Perri—shared insights on how operators can remain resilient and forward-focused in the year ahead. 

Charlton Hamer emphasized the importance of long-term thinking and intentional development, particularly as it relates to affordable and mixed-income housing. He highlighted how strategic partnerships, disciplined underwriting, and community-first planning are essential to delivering housing that remains viable through market cycles. For Habitat, success means balancing financial performance with social impact—creating communities that are both sustainable and inclusive. 

Jessica Perri contributed perspectives on the evolving priorities of today’s renters, noting a clear shift toward simplicity, functionality, and value. Rather than chasing novelty, Habitat focuses on amenities and experiences that enhance daily life—spaces that support work-from-home flexibility, wellness, and connection. Jessica also underscored the role of authentic storytelling and data-driven marketing in reaching renters where they are and communicating value clearly in a competitive leasing environment. 

Together, Charlton and Jessica reinforced a shared theme: the future of multifamily belongs to operators who are intentional, efficient, and resident-centric. From leveraging technology to streamline operations, to designing communities that reflect real-world needs, Habitat continues to adapt while staying grounded in its mission. 

As we look toward 2025 and beyond, Habitat remains committed to thoughtful growth, innovation, and leadership—helping shape multifamily communities that meet the moment and stand the test of time. 

https://naahq.org/absorbing-2025