Human-Centered AI: How Habitat Uses Smart Technology to Enhance Leasing and Marketing
- Habitat Company
- Dec 15, 2025
- 2 min read
As technology continues to reshape the multifamily industry, artificial intelligence is becoming an essential tool—not to replace people, but to better support them. At The Habitat Company, we view AI as a way to enhance efficiency, improve communication, and deliver a more thoughtful experience for both prospects and residents.
In a recent Multi-Housing News feature exploring best practices for training AI chatbots, Habitat’s marketing approach—led by Jessica Perri—highlighted how intentional strategy and human oversight are critical to successful implementation.
AI That Reflects How People Actually Lease
At Habitat, AI tools are designed to support the natural leasing journey. From pre-leasing through stabilization, chatbots help manage inquiries, provide accurate property information, and nurture leads—ensuring prospects receive timely responses without overwhelming on-site teams.
Successful AI adoption starts with clear goals and realistic use cases. Rather than overloading chatbots with excessive responsibilities, Habitat trains AI systems to handle high-volume, repeatable questions while seamlessly handing off more nuanced conversations to team members.
Consistency, Accuracy, and Brand Voice
One of the most important aspects of AI training is ensuring consistency. Habitat’s chatbots are carefully programmed using approved property details, amenity information, pricing parameters, and brand-aligned language. This ensures prospects receive reliable, accurate answers that reflect Habitat’s voice and values.
Ongoing monitoring and refinement allow teams to adjust responses based on real interactions, helping the technology improve over time while staying aligned with resident expectations.
Supporting Teams, Not Replacing Them
A key takeaway from Habitat’s experience is that AI works best when it augments human expertise. By automating routine communications, leasing teams are freed up to focus on high-touch interactions, relationship-building, and in-person experiences that truly differentiate communities.
This approach has also helped Habitat operate more efficiently during pre-leasing and lease-up phases—allowing teams to manage demand effectively without premature staffing increases.
A Smarter, More Connected Future
As renter expectations evolve, Habitat remains committed to adopting tools that enhance service while preserving the personal connection at the heart of great communities. AI is one more way we’re investing in smarter operations, stronger marketing, and a better experience for the people who call our properties home.
