Habitat's VP of Marketing and Communications, Maureen Vaughn, Discusses 2021 Leasing Season Strategy
Habitat's VP of Marketing and Communications, Maureen Vaughn, was recently featured in MHN's article, How to Prepare for a Safe, Successful Peak Rental Season, written by Laura Calugar. Read her highlighted section below. This story originally appeared on MultiHousingNews.com. You can view the full article in its original formatting here.
With the vaccine rollout making prospects more comfortable to begin searching for a new apartment and people going back to work or getting new jobs, the U.S. multifamily market is showing signs of recovery.
The rental season is in full swing, concessions are not that common anymore and optimism levels are sky-high. It goes without saying that this year’s peak rental season is all about safety and the right marketing strategy.
GETTING THE STAFF READY
As multifamily owners and managers prepare for the first full rental season after pandemic-induced lockdowns and restrictions, ensuring their staff is prepared to handle any situation is crucial.
At The Habitat Co., for example, all teams participate in sales, customer service and marketing platforms trainings—an approach that has led to an acceleration in leasing, according to Vice President of Marketing Maureen Vaughn. In addition to tapping third-party professionals who specialize in multifamily training, the company also took on conducting leasing workshops.
“We conduct the workshops in-house and all our leasing consultants and assistant community managers participate, so they feel excited and ready to take on the leasing season,” Vaughn explained.